This seems to be the tree I’ve been barking up for a long time now. Summary of Tom Chatfield’s 7 ways games reward the brain
1. Experience bars measuring progress. - Give people an Avatar and they can take ownership 2. Multiple long & short term aims - 5000 targets not interesting. 5-20 interested 3. Reward effort - Every little bit! 4. Rapid, frequent clear, feedback. - Immediate is best. 5. An element of uncertainty - Uncertain rewards - When we predict something wrong we get excited about it. - Dopamine, neuron transmitter associated with learning. 6. Windows of enhanced attention. - Memory - find moments when people are more likely to remember - & confidence - reward system make people will to take risks 7. Other people! - The most exciting reward
Engagement!
